Launching in July is Appearance Matters (appearancematters.com.au), a consumer focussed website for those looking for a longer-lasting treatment result.
Following Transmedica’s Business Sentiment Survey, we were able to identify that a great number of practitioners were looking for premium treatments as a point of difference in their clinics, but didn’t necessarily have the resources to broadly promote this differentiation.
Appearance Matters will assist by providing detailed information to consumers regarding injectable treatments using Aquamid, as well as other products/treatments that compliment these along with a listing of the most experienced practitioners in Australia and (eventually) New Zealand, Indonesia and South East Asia. Other planned resources include a blog with featured practitioners and patient journeys to inspire visitors.
The website will be supported a comprehensive digital and print advertising campaign aimed at this discerning group of both female and male clients that have tried dermal fillers previously, loved the results, but now may be suffering from syringe and/or credit card fatigue. Thus providing them with a premium alternative. Clinics involved will have the opportunity to introduce these new patients to their services and retain them with the promise of skin and other treatments in the future.
If you’re interested in participating in the program, click on the button below to submit an application.